Login Cart Instagram Facebook
ABOUT GEN COFFEE

Vietnamese and Thai Highlands Arabica is a single-origin coffee, nurtured under the misty canopies of ancient forests in the heart of Southeast Asia. In the fertile red soils of Vietnam’s Central Highlands and Thailand’s mountainous regions, generations of farmers have mastered the art of cultivating coffee, transforming their traditions into a symbol of pride and sustainability. Through dedicated efforts and community-driven projects, local farmers who once relied on unstable incomes now cultivate coffee with passion, securing a future where heritage and livelihood intertwine.

At Vietnamese and Thai Highlands, coffee is more than a crop—it is a craft. Every stage of its journey is guided by expertise and care. Only the ripest cherries are handpicked at peak maturity, then naturally processed and sun-dried to preserve their exceptional quality. Our master roasters unlock the deep, chocolatey aroma and the delicate floral notes that define our beans, creating a cup rich in character and tradition. From the bold, earthy undertones of Vietnamese Arabica to the smooth, nutty sweetness of Thai coffee, each cup tells a story of craftsmanship and dedication.

With every sip of Vietnamese and Thai Highlands coffee, satisfaction extends beyond taste. It is a journey into the heart of Southeast Asia’s lush landscapes, a tribute to the hands that nurtured it, and a promise of empowerment for the communities that call these highlands home.